ABOUT THE COURSEFCFA 350000.00  End Date: 28-Apr-2022  Start Date: 14-Feb-2022  

This course was designed to prepare students with the knowledge of how to start and run an online business. Students will learn e-commerce market research, website design concept, online marketing, and web analytics, how to drive high-quality traffic to a website through search engine optimization (SEO), social media presence, online advertising tools, and how to measure and tune website performance.

Additionally, students will also learn how to use the most common and important e-commerce/online business tools, understand web-based market research & learn new approaches to customer experience management.


Students must complete
  • Ecommerce Fundamentals

  • Learning Objectives

  • Web analytics and tools
  • Search engine optimization (SEO)
  • Tools, social media presence, online advertising tools
  • Measure and tune website performance

  • Certificate Requirements

    Students must complete the course in 12 weeks. Students can request their certificates after the final assessment examinations.


  • In-class - Cotonou, Benin Republic

  • Mobirise
    Site Language

    How to build a website - Check it out